Answer this question: What’s the biggest reason millions of people log onto the internet each day? Simple. To get information. Information seeking is so huge that Google alone hosts 400,000,000 searches every day! So what does this mean to you? Well, this is an opportunity for your to provide what people want – information. And when done correctly, you can get paid for it, too!
What is info marketing?
First, understand that this is the simplest kind of business there is. You develop a product that is nothing more than information. And then sell it to people who want to learn the info in it. Pretty simple, wouldn’t you say?
But how does it all work?
OK, the concept is simple. However, to succeed there has to be value in the info you’re selling. So you’ll need to find out what info is valuable. How do figure that out?
One easy way to figure it out is with a simple search. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You’re looking for popular questions or common themes. Something that most people don’t already know. And solve the problem for them by writing an info product on it.
If you’re concerned about information product development Consider this: An ebook is just a series of articles. Writing a whole ebook can be overwhelming. Just write some articles for your blog. And once you have bunch of good ones, flesh them out, add to them and combine them into a single ebook.
So, what’s so great about ebooks? Funny you should ask . . . How about 7 reasons why:
As soon as you have the pieces in place, it’s virtually maintenance free. There is almost no support. So you can just set it up and let it run. You’re building a completely automated business.
You don’t have any inventory. You don’t have to ship anything. Your business is 100% digital.
Once you have a few info products created. You can put together bigger more expensive information products. It’s nothing to combine the content from several ebooks. And you’ll be able to charge much more for this “new” product. There’s greater perceived value in a single big course. Instead of several small ebooks.
3. Resale rights
You can grant other people resell rights to your own products. Resell rights are very hot right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you can charge double, even triple your selling price for resell rights!
Leverage your ebook by using the content in different ways. Break it apart and create a multi-part email series with it. You can use this to build a list that you can marketing to again and again.
5. More leverage
Utilize your content in as many ways as you can – like creating a few reports from parts of the ebook. Then use these to generate leads for the main product. You can make these low cost or even free. And it still benefits you because it in a lead-in for the main product. You can even make these viral by allowing your affiliates to give them away. Affiliate, you say? Yes!
This is one of the biggest reasons of all. When you own your own products. You can get other people to promote it for you. How would you like to have an army of affiliates selling your products? Well, you *need* your own product to get affiliates.
7. Joint Ventures
Last, but definitely not least… Setting up joint ventures is the fastest way to gain success. Period. So, I’d say this is the most important reason to have you own products. No products of your own = no way to do joint ventures.
Summing it up
If you’re not convinced to start selling information products, then you’re either crazy or not listening. 😉 You’ll be the master of your destiny. Because it’s your business and you control it. So, don’t waste any more time:
- Head over to Yahoo! answers
- See what people are asking about
- Start providing information
Information product development really is that simple. And in no time you’ll have an info product ready to go.Paste your code here!