Email List Building Strategies

You need a list. That’s a given. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.

So, how do you build a list?

Here are the three components of list building:

  • Your Landing Page
  • Your Bribe
  • Your Confirmation Page

The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. This is where they will enter their email address. That’s why it needs to look like a professionally designed page. And have an easy to understand opt-in form. You’ve also got to make a strong “close”.

The biggest mistake you can make is not having a clear call to action. Your call to action tells the visitor what to do. Without this your opt-in rate will plummet. The funny thing is that people just don’t know what to do unless you tell them.

One way to really spice up your squeeze page is to add a compelling video to the page. This will grab your visitors attention and keep it. And you can repeat the call to action several times int he video. And after the video, you can make it just say “fill in the form now”.

Now, don’t worry if you have no idea how to make videos. Hiring out-sourced help to do it for you only costs $150 – $250. Or you can get email list tools that include video squeeze pages.

The Bribe – Next, you’ve got to figure out what your bribe is. People need a good reason to part with their email address. Most people are very protective of their email address. This means your bribe needs to be very attractive.

The key to a good bribe is that is has value. It has to be something that people actually want. And can benefit from. Here’s some examples:

  • A report
  • Some useful software
  • Training videos
  • An email series

You’ve got to create some great content. And make it both helpful and informative. And of course it has to be free. If you make it good enough, they will give you their email in exchange.

Once again, don’t worry if you don’t know how to create the freebie. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. You can have ghost writers create emails for under $25 an email. So, a great premium will cost you around $100 – $150.

You can also get email list building tools that include the premium. There are two important things about the email series. The first thing is that it delivers value to your subscribers. And it’s nice if it earns you some money, too. 😉 One very easy way to make some money from your list is with affiliate marketing. This allows you to get started with no products of your own. And it enables you to generate cash right away from your new list.

The Thank You Page – The “thank you” page is the final piece of the puzzle. This is where your visitor goes after opting into your list. It’s a great idea to give them some valuable information right on the thank you page. That way, they feel glad that they gave you their email address. It also sets the foundation for your relationship with them. It also makes them more likely to open your emails.

Again, a simple solution to this is to get an email marketing package that includes everything. You can also put the whole thing together on your own. You can either write the content pages on your own. Or pay a freelancer to write the content for you.

In closing

Whether you decide to build your email funnel yourself. Or pay a freelancer to write produce it all for you. Or if sign up for a “complete package” solution. The important thing is that you build your own list starting now. Because once its built… You can basically write your own meal ticket.

Paste your code here!
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3 Responses to Email List Building Strategies

  1. Cherri Lavee says:

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