How and why to build an email list

You’ve probably heard this common Internet marketing mantra a million times. Lists make money. Building your own list is one of the last legitimate home based business opportunities. You can’t afford to ignore this powerful approach.

Why it works

Marketing research reveals that most people don’t make a purchase after one exposure to a marketing message. Repeated exposure is usually necessary to inspire action. You can create opportunities for multiple exposure by adding an individual to your list.

Additionally, people are more prone to spend their money with people the trust and know. List marketing gives you a chance to develop a relationship with the people on your list. Making those connections will boost your trustworthiness, encouraging additional sales.

How to do it

Building a list is a rock-solid way to take advantage of a good home based business opportunities online, and it beings with a single simple page – the squeeze page. A squeeze pages has only one purpose. It should persuade the reader to become part of your list. Nothing else really matters.

In most cases, marketers encourage list opt-ins by offering something of value to the prospective customer in exchange for their contact information. You can use this proven approach to build yourself a serious.

A great inducement isn’t enough to get the best results, however. You also need to build your squeeze page the right way. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. As such, you’ll want to rely on these three strategies.

Squeeze page basics

First, your squeeze page should be free of all outgoing links with the exception of the “submit” button on your sign up form. You don’t want to provide your prospective customers with an “escape route” or distractions that may reduce conversions.

Second, you’ll need to write a short, powerful message. You want your squeeze page to generate those sign ups – everything else is extraneous and will decrease effectiveness. Don’t forget that your squeeze page only has one purpose – to build a list. You should choose every word with that goal in mind.

Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. That means that you will need to make a strong, persuasive call to action as part of your sign up form. Clearly communicate the value of subscribing to those reading the page.

Summary

If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. You’ll be able to build trust and credibility with your subscribers. It will also allow you to reach them with your marketing messages on multiple occasions.

You will take your Internet marketing efforts to the next level if you learn how to build an email list. The fact that so many successful marketers embrace list building isn’t an accident. The money really is in the list!

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