It would be hard to argue against the fact that adding audio to a website increases your overall results. In fact, not using audio is a big mistake. It will boost your opt-in rate. It boosts sales, too.
What makes it so effective?
It’s simple. The web is mostly silent. Audio adds a human quality to your site. And makes people feel they’re dealing with a real person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.
Some more benefits
You’ll receive two immediate benefits to your bottom line when you employ the use of audio. First, you’ll make more sales. And second you’ll save money on the sales letter. Instead of having to pay a professional to write you a great sales letter. Just record some audio and add it to your site. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.
And you will increase your subscriber opt-in rate. The reason this works so well is because people need to be told what to do. So you make an audio recording that says: Put your email and name into the form and submit. That alone can increase opt-in rates up to 310%!
Some web audio ideas
Add a welcome to my site message on your main page. Most people abandon a website within just a few seconds. This could be all it takes to get your visitor to decide to stay.
Lead them by the had. Just like in the opt-in example. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Product testimonials are great. It’s good to get written testimonials. But an audio testimonial is better. It’s much hard to fake an audio testimonial. So audio adds real believability. And will definitely increase your results.
Here’s a bonus tip
Did you ever think of making a product just by recording some audio? This is by far the easiest content to produce. And it still has a high perceived value. Think about how popular podcast are. And once you record the audio, you can pay someone to transcribe it for you. This is the easiest way to “write” an eBook!
How hard is adding audio?
It’s so simple you won’t believe it. There are quite a few audio streaming software programs out there. The software does all the work. The software records the audio, creates the button code, etc. Simply copy the code and paste it in your site. There’s nothing to worry about.
Just a reminder of why you want to start using audio. Setting up some web audio will do wonders for all your results. You’ll get more sales. And your opt-in rate will increase. And you can quickly produce products and website sales copy. You’ll be one of the few you use these strategies. But audio is a really big time and money saver. Don’t be lazy! Add some audio today. 😉Paste your code here!