What is an Ezine?

Even if you are fairly new to Internet marketing, you have probably heard about ezines. These online publications have become a favorite source for business owners to attract a targeted audience that is specifically interested in what they sell. Ezines come in a wide variety of styles, so nearly anyone can find a publication to meet their particular needs and interests. We’ve got the lowdown on ezines so you can determine if this is the best solution for your marketing needs.

Ezines are published electronically, but they are not limited to a website or peoples blogs.

These publications go out to a select list of subscribers via email as well. The people on the email list have given their permission to be included in the ezine subscription base. This is what sets ezines apart from basic spam. You can see the difference because an ezine will require an electronic confirmation and a subscription process. An ezine assures potential advertisers that the subscribers to the ezine are there by choice because they have a specific interest in the content the ezine provides.

Ezines are an excellent method for building a target audience for your business. For example, if you sell fitness equipment, you can advertise in an ezine about health or fitness issues. If you sell swimming pool supplies, you can find an ezine that caters to pool owners. By choosing the right ezine for your needs, you can target your marketing to an audience that is specifically interested in your products or services. For more information about ezine marketing, click here:

Here To Download Your Free Ezine Marketing Report.

Advertising in an ezine can involve purchasing ad space or even writing your own article for the publication. The type of advertising available will depend on the ezine you choose and the amount of money you have to spend on marketing. If you decide to advertise your business through this method, it is a good idea to educate yourself first, using this free information.

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One Response to What is an Ezine?

  1. ndri says:

    I just added this website to my google reader, excellent stuff. Can not get enough!

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